Parents challenged to change the way they dispose of waste.
This is worrying, revolting and weirdly interesting. It also affects us all – so have a read of the following information it will make you think and hopefully alter some of our not very environmentally friendly habits.
Anglian Water – the water and wastewater company serving the largest part of England and Wales – are behind a ‘Keep it Clear’ campaign which is challenging UK parents to change the way they dispose of waste such as wipes, nappies, sanitary products.
As part of the initiative Anglian Water has created a spectacular 3D light show which illustrates exactly what happens when waste like fats, oils, wipes and sanitary products are thrown down sinks and toilets. You can watch the light show demonstrating what happens to all the waste here.
Keep It Clear
The company’s 6.1 million customers will be targeted with a campaign to challenge the way they dispose of waste – currently a £7million problem for Anglian Water.
Paul Gibbs, Director of Wastewater Services, said: “This event shows, in all its technicolour glory, the scale of the problem we face when our sewers are clogged up with rubbish that shouldn’t be in them. These ‘unflushables’ – things like wipes and other sanitary waste – simply shouldn’t be flushed away in the first place. But when they are dumped into the sewer, they stick to the fats and oils that have set hard in the cold depths of our sewers, and they cause blockages. Bad smells are just the tip of the iceberg. Sewer flooding, and environmental damage are very real possibilities when this happens.”
New website and Facebook app
As part of the campaign Anglian Water has launched a brand new website www.keep-it-clear.co.uk tool helps people act. It makes it easy for them to change their behaviour and help them understand the realities of water use and climate change in their region. It is another way of encouraging people to realise just how precious water really is and it allows people to show others that they support the campaign and cause. Users of the app also get a chance to win an iPad. for which features the Keep It Clear Facebook App where people can connect to generate personalised tips on how to get rid of waste effectively in the home and help reduce drain blockages in their local community.
The cost of sewer blockages – facts
· The economic and environmental costs of sewer blockages in the Anglian region are very high for all residents.
· There are 15,000 blockages a year in Anglian Waters sewer system, a problem that risks serious environmental pollution.
· 50%+ are caused by fats, oils, greases (FOG) & unflushables like sanitary towels and cleaning wipes.
· It costs £7 million every year to clear blockages – a cost which contributes to customer bill increases – this money could be better spent on improving services to you!
· People’s behaviour can positively contribute to halving the number of avoidable blockages caused by fats, grease and unflushables by 2015
· One in every two adults in the UK purchases wipes of any type. Wipes are the leading type of cleanser with over 10 million users. Source: TFI (April 2009 – March 2010). Main shoppers.
· The environmental cost of sewer blockage is massive including an increase in associated carbon emissions of cleaning blockages, danger of sewage flooding to local environments, environmental pollution caused by blockages and depletion of oxygen and pollution in rivers and other waters.
· The social cost of sewer blockage is massive including disruption to daily lives of work to fix sewer blockages, sewer flooding in homes which is distressing, unpleasant, time-consuming and costly; sewer flooding in local roads and communities which is inconvenient for local people and the smells are unpleasant, and loss of amenities by pollution to rivers (e.g. parks, fishing)
And here are main causes of sewer blockages in the Anglian Region:
o Fats and oils (food service)
o Sanitary waste
o Food waste (food service)
o Fats, oils and greases (domestic)
o Liners (nappy, incontinence)
o Disposable nappies
o Food waste (domestic)
o Cotton buds
o Plasters and bandages
o Stoma care products
o Building rubble/silt
o Underwear and tights